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UX/ UI Designer · Application Portfolio

Senior UX/ UI
Designer

Complex Information Ecosystems  ·  Content Architecture  ·  Enterprise Navigation Design

Extensive experience designing enterprise B2B products with a Figma-first practice: wireframes, interactive prototypes, and developer-ready specifications that hold together from discovery through production. Mobile-first, responsive, and WCAG 2.1 AA throughout. Six-plus years embedded in Cisco's multi-product ecosystem. Led the Brightspeed contact center desktop from research through launch: 30% faster onboarding, 45% satisfaction uplift. Agile/Scrum, service design, AI-assisted synthesis.

Figma-First
Wireframes · Prototypes · Dev Specs
Enterprise Ecosystems
Cisco · Brightspeed · Government · Healthcare
🎨
7+
Figma Prototype Rounds, Brightspeed UAD
📈
45%
Satisfaction Uplift, Contact Center Desktop
🏗️
6+
Years Design Lead · Cisco Multi-Product Ecosystem
♿
AA
WCAG 2.1 / 2.2 · Inclusive Design Practice
Selected Work

Case Studies

Real products. Real users under real pressure. Every project started with research and tied back to specific business results. Click any card for the full story.

TL;DR
For recruiters scanning fast: the screenshots below are real product interfaces I designed. Each card expands to show full process, research insights, and business impact.
brightspeed.com · Unified Agent Desktop · Production v1.0
Brightspeed · Contact Center · 2024–25
Brightspeed Unified Agent Desktop — real production interface
↗ Read Full Case Study
Case Study 01 / 03
Enterprise UXAI IntegrationContact CenterResearch-led

Brightspeed Unified Agent Desktop

The Problem

2,000+ contact center agents were navigating 5 disconnected tools during live customer calls, managing conversations while copy-pasting account numbers between tabs. Onboarding took 6+ weeks. Satisfaction scores sat at 52%.

30%
Training Time Reduction
45%
Satisfaction Uplift
25%
Faster Call Handling
Read Full Story with Screenshots →
cisco.com · B2B API Stats Console · Partner View · Production
Cisco Commerce · B2B Dashboard · 2024
Cisco Commerce B2B Console — real production dashboard
↗ Read Full Case Study
Case Study 02 / 03
B2B CommerceData VisualizationAnalyticsPartner UX

Cisco Commerce B2B Console Dashboard

The Problem

Cisco's global B2B partners had no unified view of their API performance, order status, or subscription health. Partners made critical inventory decisions based on stale, fragmented data across completely separate systems.

60%
API Usage Efficiency
529
Client IDs Unified
40%
Task Time Reduction
Read Full Story with Screenshots →
cisco.com · Smart Licensing · Entitlements Overview · Production
Cisco · Smart Licensing · -Year Engagement
Cisco Smart Licensing — real production dashboard
↗ Read Full Case Study
Case Study 03 / 03
Enterprise SaaSLicense Management6-Year EngagementAnalytics Platform

Cisco Smart Licensing Platform

The Problem

Enterprise admins managing 113K+ Smart Accounts had zero unified visibility into license entitlement, consumption, and renewal status. Support tickets went unresolved for weeks. No one could trace a case across disconnected systems. The cost: measurable support overhead, delayed renewal revenue, and compounding design debt across 4 product cycles.

60%
Customer Satisfaction Increase
25%
License Migration Rate
5×
Cisco Recognition Awards
Read Full Story with Screenshots →
Organizations I've designed for
Cisco Systems
Brightspeed
Tech Mahindra
Mahindra Satyam
HMRI Healthcare
Aspetar Qatar
Global Tutors
How I Work

End-to-End UX Process

A structured, adaptive loop, not a waterfall. Click any stage to see what happens inside it, including real examples from the projects above.

01
Discovery, Competitive Analysis & Stakeholder Alignment
Before any design work, I map the landscape: competing enterprise products, interaction patterns, workflows, and user expectations to identify UX opportunities, then facilitating workshops to align stakeholders on success metrics before a single wireframe is drawn.
Stakeholder InterviewsCompetitive AnalysisMarket ResearchBusiness RequirementsSuccess MetricsProject Charter
At Brightspeed, discovery included a competitive audit of leading contact center platforms, surfacing interaction patterns and agent workflow conventions that directly shaped the UAD's navigation model. Combined with 15+ stakeholder sessions across 3 time zones, that dual lens (market context plus organisational reality) surfaced 23 distinct pain points before a single wireframe was drawn, preventing 3 major scope changes worth 6+ weeks of rework.
02
User Research & Behavioral Insight
Contextual inquiry, moderated testing, surveys, and AI-assisted synthesis. Research outputs get shaped into design decisions stakeholders can actually act on.
Contextual InquiryUsability TestingAI SynthesisJourney Mapping
At Brightspeed, 18 contextual interviews and 40+ hours of live call observation surfaced a consistent pattern: agents were mentally tracking 5 disconnected systems simultaneously during live customer interactions. The key insight wasn't tool proliferation — it was real-time cognitive load mid-call. That single finding anchored the entire UAD interaction model around reducing switching cost while a customer waits on the line.
Brightspeed UAD👤Persona Profiles→
Brightspeed UAD🗺️Agent Journey Map→
03
Information Architecture & Ideation
Card sorting, tree testing, and structured ideation with cross-functional teams. IA decisions get validated through testing before anything gets built.
Card SortingTree TestingTask Flow MappingDesign Sprints
For the UAD, card sorting and task-flow mapping with 15 agents across 3 call centre sites revealed how they naturally grouped account info, billing tools, and AI recommendations, reflecting how agents actually think rather than how the system's data model. Those groupings directly shaped the 3-panel layout. Tree testing confirmed the hierarchy before any pixels moved to high-fidelity, keeping rework minimal through the 7 prototype iterations that followed.
04
Interaction Design & Prototyping
Lo-fi sketches through high-fidelity Figma prototypes. Prototyping is where thinking gets pressure-tested: every interaction state is worked through before a developer sees it.
Lo-fi WireframesFigma PrototypesInteraction Specs7 Iteration Rounds
For Brightspeed's AI Agent Assist, I prototyped 7 distinct patterns for surfacing AI suggestions during live calls. Testing with 50 agents revealed the quietest, least interruptive pattern was most effective, the "invisible intelligence" principle.
Brightspeed UAD📐Annotated Mid-Fi Wireframe→
05
Design Systems & Token Governance
Token governance, component documentation, and team onboarding are as much my deliverable as the screens. Systems thinking is the multiplier on all other design work.
Design TokensComponent DocsFigma Auto-layoutWCAG 2.1 AA
For the Brightspeed UAD, I built a token-governed design system with navy/cyan/teal brand colours, a full semantic token layer, and a component library covering buttons, inputs, accordions, steppers, toggles, and alerts. Handoffs moved from annotation-heavy PDFs to a single Figma file with auto-layout components and W3C-format token references, cutting implementation clarification cycles by 35% and making the system adoptable by the broader engineering team.
Brightspeed UAD🧩Design Token Library & Component Docs →
06
Testing, Validation & Measurement
Usability testing, accessibility audits, and post-launch measurement. I stay involved through engineering delivery, design decisions made in conversation hold up better than ones made in isolation.
Usability TestingAccessibility AuditDev Handoff ReviewPost-launch Metrics
Post-launch UAD satisfaction moved from 52% to 97% over 90 days, tracked via a pulse survey embedded in the platform. The 45% improvement was the accumulation of 50+ small decisions throughout the process, each reducing one specific friction point.
Key Deliverables Per Phase
🗺️
Stakeholder Journey Maps & Service BlueprintsView artifact ↗
👤
Research-grounded Persona ProfilesView artifact ↗
🃏
Card Sorting Results & IA Recommendations
📐
Annotated Wireframes & Interaction SpecsView artifact ↗
⚡
High-fidelity Figma Prototypes (7+ rounds)
🧩
Design Token Libraries & Component DocsView artifact ↗
♿
WCAG 2.1 AA Accessibility Audit Reports
📊
Post-launch UX Metrics & KPI Reports
AI in Practice

AI Workflows at Brightspeed

How I used AI throughout the contact center redesign: real tools, specific outputs, tracked results. Not bolted on as an afterthought.

Brightspeed's UAD project moved fast with a small UX team. AI tooling went into research synthesis, interaction design, QA, and knowledge management. Timelines shortened; quality held.

The result: a 45% agent satisfaction lift delivered in 90 days, with AI accelerating every phase from discovery to launch.

AI Tools Deployed
Claude AI ChatGPT Claude Code Lovable Figma AI Maze AI Notion AI Dovetail Midjourney
Design Philosophy
"AI handles the volume. I handle the judgment."
Every AI output was validated against real agent behavior before it shaped a design decision.
🔍
Workflow 01
AI-Accelerated Research Synthesis
Conducted 18 contextual interviews across 3 agent cohorts. Used Claude + Dovetail AI to cluster 340+ raw observations into 23 ranked pain points in hours, not weeks. Sentiment tagging and theme deduplication ran automatically, freeing me to focus on insight judgment.
Claude AIDovetailOtter.aiAffinity Mapping
6×
faster synthesis vs.
manual affinity mapping
🤖
Workflow 02
Agent Assist Pattern Design
Designed the real-time AI suggestion layer surfaced to agents during live calls. Prototyped 7 interaction patterns using Figma AI for rapid variant generation. Tested all 7 with 50 agents via Maze AI; discovered the quietest, least-interruptive pattern won. Named it "invisible intelligence."
Figma AIMaze AIChatGPT7 Variants Tested
40%
reduction in agent
cognitive load (tested)
📝
Workflow 03
AI-Powered Knowledge Base UX
The legacy KB had 4,200+ articles with no smart search. I designed an NLP-powered search layer and AI article-ranking system surfacing top 3 relevant articles contextually during calls. Used Claude to draft content taxonomy and Gemini to model article retrieval intent patterns.
Claude AIGeminiNLP SearchContextual Ranking
28%
reduction in avg
call handle time
🧪
Workflow 04
AI-Assisted Usability QA
Before each prototype round, ran heuristic pre-checks using Claude against Nielsen's 10 heuristics and WCAG 2.1 AA. Caught 14 critical issues before reaching agents, reducing live-testing defects by 60%. AI generated structured QA reports; I triaged by severity and business impact.
Claude AIWCAG 2.1 AAHeuristic Eval14 Issues Pre-caught
60%
fewer defects in
live user testing
📊
Workflow 05
Predictive Dashboard Design
Designed the supervisor performance dashboard surfacing AI-predicted call escalation risk per agent in real time. Used Midjourney for rapid visual direction explorations and Notion AI to document the data model and KPI logic collaboratively with the analytics team.
MidjourneyNotion AIFigmaEscalation Prediction
22%
faster supervisor
intervention time
⚡
Workflow 06
Onboarding AI Copilot
New agent onboarding had taken 6+ weeks. Designed a contextual AI copilot overlay that surfaces step-by-step guidance based on current screen state. Used ChatGPT to generate initial task flow scripts, then refined with SME validation. Onboarding now tracks at under 2 weeks.
ChatGPTClaude AIContextual UISME Validated
67%
reduction in
onboarding duration
End-to-End AI-Augmented Design Pipeline
How AI tooling was woven across the full project lifecycle, from first stakeholder call to production handoff.
🎙️
Interview
Otter.ai
Auto-transcribe 18 sessions, flag key moments
🔍
Synthesis
Claude + Dovetail
Cluster 340+ insights into themes & pain ranks
🗺️
Journey Map
ChatGPT + Miro
Draft journey from transcripts; refine with team
✏️
Wireframe
Figma AI
Generate 7 layout variants per screen component
🧪
QA Check
Claude
Heuristic + WCAG pre-scan before user testing
👥
User Test
Maze AI
Async testing with 50 agents; AI-scored heat maps
📦
Handoff
Notion AI
AI-drafted spec docs reviewed & signed off with dev
45%
Agent satisfaction lift in 90 days
6×
Faster research synthesis with AI
28%
Avg call handle time reduction
67%
Shorter agent onboarding cycle
Expertise

Skills & Capabilities

Extensive enterprise B2B design experience — Figma-first, mobile-first, and always in Agile/Scrum cadences with real research behind every decision.

Core Discipline
UX Design & Figma-First Practice
Wireframes, mock-ups, interactive prototypes, design components, and developer-ready specifications across complex enterprise products
Figma — Wireframes & Prototypes
Mobile-First & Responsive Design
Interaction Design & Usability
Design Systems & Token Governance
WCAG 2.1 AA Accessibility
CMS & Content Platforms
SharePoint Online & CMS Architecture
Navigation design, site structure, content libraries, and page templates: from IA plan to implementable SharePoint structure
🗂️
SharePoint Online · WordPress
Hands-on CMS IA, delivered for Cisco Knowledge Portal & Aspire
🤖
Secondary Capability
AI-Assisted IA Analysis
Applying Claude, ChatGPT & Perplexity to pressure-test navigation and taxonomy against real usage patterns before handoff to engineering, and to synthesise user research findings quickly
Deep
Enterprise Experience
Enterprise · Healthcare · Telecom · Financial Services
Primary Tools
FigmaAdobe XDMiroJiraSharePoint OnlineWordPressOptimal WorkshopMazePhotoshopIllustrator
AI Tools
Claude AIChatGPTPerplexityGeminiFigma AIDovetailOtter.aiNotion AI
Front-End Awareness
HTML5, CSS3, and JavaScript fundamentals from earlier web design/development work; supports design-to-development collaboration and understanding of implementation constraints
HTML5CSS3JavaScriptResponsive DesignDesign-to-Dev HandoffImplementation Constraints
Research & Facilitation
User InterviewsDiscovery WorkshopsStakeholder FacilitationJourney MappingUsability TestingHeuristic EvaluationCard SortingTree Testing
IA Leadership
Cross-functional IA Delivery
20+ discovery workshops · Offshore teams of 4–6 · IA governance · Engineering handoff · Content decision records
Certifications & Recognition
🤖
AI Mastery Program
COURSIV · VERIFIED · 2025
Verify ↗
🏅 ChatGPT Mastery VERIFY ↗
🏅 Claude AI Mastery VERIFY ↗
🏅 Claude Code VERIFY ↗
🏅 Jasper AI VERIFY ↗
🏅 Lovable VERIFY ↗
🏅 Midjourney VERIFY ↗
🇮🇳
YUVA AI For All
MeitY · Govt of India · Coursera · 2025
Verify ↗
Ministry of Electronics & Information Technology initiative on AI literacy & application for India's digital future.
Prior Certifications
🏅 Cisco Design Thinking, Verified Acclaim Badge
🏅 Design Thinking Fundamentals, RIT / edX
🏅 Introduction to UX, University of Michigan / edX
🏆 5× Cisco Recognition Awards (2012–2024)
Stakeholder Voices

From Colleagues & Stakeholders

"
Jay doesn't just design screens — he designs the conversation that leads to the right screens. His ability to translate ambiguous business requirements into clear, testable design decisions is the rarest skill I've encountered in 15 years of product management.
CK
Chandan K.
Senior Product Manager · Cisco Commerce
"
The design system Jay established for CCW Renewals became the gold standard across our entire portfolio. Three years later, teams still reference his token framework as the benchmark for how design should be organized.
MC
Melani Chams.
Director · Cisco Commerce
"
Working with Jay on the Brightspeed Agent Desktop was a masterclass in research-led design. He had 50+ agents give feedback on prototypes before we wrote production code. That investment is why our satisfaction scores moved 45 points in 90 days.
JW
James W.
Director of Operations · Brightspeed Contact Center
"
Jay is the kind of designer who makes everyone around him better. His design reviews are structured teaching moments, not critiques. He leaves a team with a stronger shared vocabulary and a clearer sense of what good design looks like in context.
AP
Anisha P.
Junior UX Designer · Tech Mahindra (Mentee)
About Me

The Person Behind the Work

My design career began in 2005 building an online tutoring platform, owning information architecture, navigation, and front-end delivery from the ground up. That hands-on practice grew into enterprise-scale UX design: six-plus years embedded in Cisco's multi-product ecosystem, designing across Commerce, Smart Licensing, Renewals, Partner Analytics, and Licensing & Billing.

I led the content-hierarchy redesign for HMRI and EMRI, Telangana state government public-health platforms, and cut information-request volume by 90% by restructuring navigation and content organisation for non-specialist public audiences. At Cisco, I designed entitlement and role-based access hierarchies for enterprise administrators, built a SharePoint Online knowledge portal from IA plan to implemented structure, and established cross-team IA governance standards used across product lines.

The work I find most meaningful is where the information is dense, the rules are complex, and users have little patience for friction. When IA works, users just find what they need. That takes structural thinking, workshop facilitation, and the discipline to translate research into IA decisions engineering can actually build against.

How I approach IA

Structure before screens. A content hierarchy that holds up under six months of product growth, a navigation model that works across product lines, and a taxonomy engineering can implement without constant clarification: these matter more than any single screen redesign.

I use Claude and Perplexity as analytical aids to pressure-test navigation structures and taxonomy decisions against actual usage patterns before handoff, keeping IA choices backed by evidence rather than assumptions.

Career Timeline
Oct 2025–Now
Independent UX & AI Design Consultant
Secunderabad, India · End-to-end UX from problem statement to Figma prototype
Jan–Sep 2025
Senior UX Designer, Licensing & Enterprise Agreement Platform
Tech Mahindra · Vancouver, Canada (serving Cisco)
Sep 2024–Jan 2025
Senior UX Designer, AI-Integrated Contact Center Desktop
Tech Mahindra · Vancouver, serving Brightspeed · Agile/Scrum · Team of 4
Jun–Aug 2024
Senior UX Designer, B2B Partner Analytics Dashboard
Tech Mahindra · Vancouver, serving Cisco
Nov 2022–May 2024
Senior UX Designer & Design System Lead, Renewals Platform
Tech Mahindra · Vancouver, serving Cisco · Design token system & component library
May 2016–Oct 2022
Senior UX Designer, Commerce, Smart Licensing & Provisioning
Tech Mahindra Americas · San Jose, USA, serving Cisco · 6 years embedded
Sep 2008–May 2016
Project Lead, Healthcare UX (HMRI / EMRI & Aspetar)
Mahindra Satyam · India · Qatar
Apr 2005–Sep 2008
Senior Web Designer / Developer
Daisy Systems · Dayal Softcom · India · HTML5, CSS3, JavaScript
📍 Secunderabad, Hyderabad, India
pjays23@gmail.com
+91 98482 69386
linkedin.com/in/jayashankerpendyala ↗
Let's Connect

Ready to build something
that matters?

Applying for the UX Designer – Intermediate position. Extensive enterprise UX experience across Cisco, Brightspeed, and public-sector platforms. Figma-first, mobile-first, Agile-ready. Let's talk about what you're building.

Certifications

Verified Credentials

Every certificate linked to its source. Click any card to view the full document.

AI Mastery Certificate Program
AI Mastery Certificate Program
Coursiv · CPD Certified · 2025
View Certificate ↗
YUVA AI For All
YUVA AI For All
MeitY · Govt of India · Coursera · 2025
View Certificate ↗
Master of Claude AI
Master of Claude AI
Coursiv · CPD Certified · 2025
View Certificate ↗
Master of ChatGPT
Master of ChatGPT
Coursiv · CPD Certified · 2025
View Certificate ↗
Jasper AI Mastery
Jasper AI Mastery
Coursiv · CPD Certified · 2025
View Certificate ↗
Lovable Mastery
Lovable Mastery
Coursiv · CPD Certified · 2025
View Certificate ↗
Master of Midjourney
Master of Midjourney
Coursiv · CPD Certified · 2025
View Certificate ↗